Augmented Social Cognition: Using Social Web technology to enhance the ability of groups to remember, think, and reason
- LecturerDr. Ed H. Chi (Tthe Area Manager and a Principal Scientist at Palo Alto Research Center's Augmented Social Cognition Group)
Host: Ling-Jyh Chen - Time2010-02-22 (Mon.) 10:30 – 12:00
- LocationAuditorium 106 at new IIS Building
Abstract
Abstract:
We are experiencing a new Social Web, where people share, communicate,
commiserate, and have conflicts with each other. As evidenced by
systems like Wikipedia, Twitter, and delicious.com, these
environments are turning people into social information foragers and
sharers. Groups interact to resolve conflicts and jointly make sense
of topic areas from "Obama and healthcare policy" to "Islam."
PARC's Augmented Social Cognition researchers -- who come from
cognitive psychology, computer science, HCI, CSCW, and other
disciplines -- focus on understanding how to "enhance a group of
people's ability to remember, think, and reason". Through Social Web
systems like social bookmarking sites, blogs, Wikis, and more, we can
finally study, in detail, these types of enhancements on a very large
scale.
Here we summarize recent work and early findings such as: (1) how
conflict and coordination have played out in Wikipedia, and how social
transparency might affect reader trust; (2) how decreasing interaction
costs might change participation in social tagging systems; and (3)
how computation can help organize user-generated content and metadata.
Bio:
Ed H. Chi is the area manager and a senior research scientist at Palo
Alto Research Center's Augmented Social Cognition Group. He leads the
group in understanding how Web2.0 and Social Computing systems help
groups of people to remember, think and reason. Ed completed his three
degrees (B.S., M.S., and Ph.D.) in 6.5 years from University of
Minnesota, and has been doing research on user interface software
systems since 1993. He has been featured and quoted in the press,
including the Economist, Time Magazine, LA Times, and the Associated
Press.